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In-depth analysis and data-driven insights on global business trends with Japan-Africa perspectives.
Latest research, case studies, and thought leadership from our global team of experts
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Why Japanese Companies No Longer Have an Excuse to Avoid Africa.
Japan's Domestic Market is Shrinking. Africa's population is young, urbanising rapidly, and expanding. The consumer class is growing. Infrastructure gaps represent investment opportunities rather than just constraints.
After a post-pandemic surge and a tightening cycle that tested frontier markets, Africa's five sub-regions are diverging sharply. For patient investors - particularly from Japan and wider Asia - the gap between leaders and laggards has rarely been wider, or more legible.